News

Chess Gr Stocks.jpg

Brand Building 103 – The Value Proposition

There are so many unknowns to starting a small business. But customer value should not be one of them. At this point youโ€™ve determined your target audience, their unmet needs and pain points and your unique selling points to address their needs. Now itโ€™s time to convert that information into a clear, concise message that will engage your audience. The Foundation of Your Brand Strategy Aย value proposition is a statement that conveys what a brand does and how it differs from competitors. Having a value proposition is important because it

Read More ยป