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Brand Building 103 – The Value Proposition

There are so many unknowns to starting a small business. But customer value should not be one of them. At this point you’ve determined your target audience, their unmet needs and pain points and your unique selling points to address their needs. Now it’s time to convert that information into a clear, concise message that will engage your audience. The Foundation of Your Brand Strategy A value proposition is a statement that conveys what a brand does and how it differs from competitors. Having a value proposition is important because it

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