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Photo of colorful young boy during the Holi celebration

Brand Building 104 – Color as a Design Tool

Color is a powerful design tool. From a user experience perspective, color and icons provide essential navigation guidance across apps and websites. Color also influences customers’ brand perception, sparking emotional responses, drawing attention to key messages, and putting them in the right frame of mind to make a purchase. Color theory is a complex topic. For a detailed overview, reference this Elementor article. However, you do not need to be a design professional to create an attractive color palette that supports your brand identity. This essay provides some simple guidance

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