Portfolio: Kerr-Jones Fine Art & Craft
Overview
Kerr+Jones launched their fine art and craft gallery featuring contemporary works from noted Maine artisans in East Boothbay, Maine in 2023.
In Mid-coast Maine a “gallery” offerings may range from souvenirs to estate paintings. We collaborated with Kerr+Jones to create a distinct value proposition; develop supporting brand assets; and establish promotional channels to create differentiation and reach their target audience.
Visit the website at kerrjones.com
Objectives
- Develop a differentiated value proposition and messaging to engage their target audience.
- Create branding, logo, digital and print assets to cohesively support the value proposition.
- Design & develop a responsive Shopify ecommerce site to promote online sales and drive customers to the gallery.
- Drive sales through PR, advertising and digital marketing
Services
- Business planning including persona development, journey mapping and value proposition
- Brand assets for digital and print with color palette, logo, typeface and style guide
- Ecommerce website design and development including theme customization, photography, layout, copywriting and store set-up
- Print and digital advertising
- Design and implementation of print collaterals including rack card, product tags and business cards.
